Before the advent of social media, privacy was the norm. If there was a “problem” that could evolve into a scandal, it would usually be dealt with privately. Well, those days are over. It doesn’t matter what type of problem, big or small, social media will exacerbate it. When this happens, what can be done?
The best answer is to have a plan. With the right plan and the right people, the ability to get through a scandal will be much more successful. Alright, so where does the plan begin? Experts say the most important thing to do is get ahead of it. Hiding from the issue and letting the information trickle in from outside sources is a bad idea.
Another part of a successful plan is to have a good team of people, especially ones who can manage the social media aspect of things. Fact checking is a must. Scandals tend to draw out some unsavory people, who are just there to stir the pot and have nothing to do with the matter at hand. Those sources of information need to be removed as soon as possible.
Now it’s time to say sorry. It’s important to show contrition. It works in favor of instead of against. Saying sorry is nice and all, but it’s also time to commit to not getting into a similar situation again. Once is an accident but any more than that and it a pattern. It’ll be even more difficult to fix next time. After all of this, change the focus, highlight a new story that helps to look forward to the future.
Okay, so there’s the game plan. It sounds simple, but it’s more complicated and time-consuming that one might think. Experts are necessary to do this successfully. There are now reputation management firms equipped to do these things. One of them is called Status Labs, and they have been in the game of reputation management for a while now.
Founder, Darius Fisher, is no stranger to scandal. He decided to turn a negative into a positive. Using his experience, he created a business that is now able to help others in similar circumstances. Status Labs is headquartered in Austin, TX, but has offices in New York and Sao Paulo, Brazil. Some of the services they offer their clients are media relations, crisis communications, social media management, and public affairs.
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